New research suggests that slapping the "AI" label on products doesn't always go over well with buyers, the Wall Street Journal reports. A new study published this month in Journal of Hospitality Marketing & Management found that consumers tended to turn away from products that were promoted as having AI — especially if the items were a high-risk purchase like a car. "When we were thinking about this project, we thought that AI will improve [consumers' willingness to buy] because everyone is promoting AI in their products," coauthor Dogan Gursoy, a regents professor of hospitality business management at Washington State […]