The purpose of the looking at the future...is to disturb the present!

Gaston Berger (1896-1960), francuski futurolog

Coke Designed a Plastic Bottle to Sell Us All More Soda

The modern 20-ounce bottle launched Cola-Cola’s iconic shape into the plastic era. It also held more Coke than the glass containers and cans that came before. An excerpt from the new book, Consumed.
Link :
https://www.wired.com/story/consumed-book-excerpt-coca-cola-plastic-bottles/

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