The purpose of the looking at the future...is to disturb the present!

Gaston Berger (1896-1960), francuski futurolog

How a 2020 Rolex Collection Changed the Face of Watch Design

Five years on, the luxury watch brand's bright idea is still being copied.

Link :
https://www.wired.com/story/how-a-2020-rolex-collection-changed-the-face-of-watch-design/