All professional services are being transformed by generative AI, but the impact is especially pointed for creative agencies. Agencies need to reconfigure themselves for a substantially different future. The nature of the client-agency relationship will rapidly evolve, but in there lies an enormous opportunity to shift to a far more collaborative dynamic where value is […]

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Link :
https://rossdawson.com/how-ai-will-shape-the-future-of-creative-agencies/