The purpose of the looking at the future...is to disturb the present!

Gaston Berger (1896-1960), francuski futurolog

Perplexity’s Retreat From Ads Signals a Bigger Strategic Shift

The AI search startup once predicted advertising would be a massive business. Now it's betting on a smaller, more valuable audience.
Link :
https://www.wired.com/story/perplexity-ads-shift-search-google/