According to Nielsen‘s measurement of televisions in the U.S. (mobile devices and other countries excluded), streaming was 44.8% while broadcast and cable viewing combined was 44.2% of all TV watched. This is the first time streaming has passed the total of broadcast and cable categories. Over the last four years streaming usage has increased 71% ...

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Link :
https://www.nextbigfuture.com/2025/06/streaming-viewership-passes-broadcast-and-cable-combined.html