Insight-led feels like a baseline for how businesses say they operate right now: in particular, design thinking has popularised the idea that to grow or do good things in the world, an insights-led approach is critical. I don’t disagree, having built my career in the market research industry up to now, I love that more [...]

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Link :
https://www.houstonforesight.org/the-future-of-market-research-and-maybe-the-future-of-foresight-consultancy/