The purpose of the looking at the future...is to disturb the present!

Gaston Berger (1896-1960), francuski futurolog

The Pepsi Man Is Coming to Save Samsung From Boring Design

Mauro Porcini is, amazingly, Samsung's first ever chief design officer. He's got a hell of a job ahead of him.
Link :
https://www.wired.com/story/the-pepsi-man-is-coming-to-save-samsung-from-boring-design/