You might have heard the famous maxim, "if something is free, you're the product." That's true in a sense — 21st century tech has heralded a previously unseen era of surveillance and erosion of privacy, a financial system known as "surveillance capitalism." Surveillance capitalism came about when some crafty software engineers realized that advertisers were willing to pay bigtime for our personal data, which builds up as we surf the web. That data helps advertising corporations "understand their audience" and "deliver highly relevant content," and has expanded into a global data trade as more and more people go online. The […]

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Link :
https://futurism.com/facebook-beauty-targeted-ads