The purpose of the looking at the future...is to disturb the present!

Gaston Berger (1896-1960), francuski futurolog

The Catastrophic Swatch x Audemars Piguet Launch Was Entirely Predictable and Utterly Avoidable

So why didn’t Swatch do anything to avoid it?

Link :
https://www.wired.com/story/the-catastrophic-swatch-x-audemars-piguet-launch-was-entirely-predictable-and-utterly-avoidable/